Design For The Other 90%
Designers have only been focusing on the rich and powerful, which winds up being 10% of the population. Things like cars are becoming more and more sleek and designer like which in turn raises the price a try-fold. With most of the world barely being able to afford the nessicitys how would they be able o afford a new, more expensive car. Designing for the poor is not a difficult task, the only thing that should be designed around would be something that would be a nissesity, and something that it is affordable. In an experiment that was performed, they found that the poor would much rather buy something that is cheaper and more practical, rather than better quality. Even though they might make enough money in a month to buy the tool they need, they would only use the money that they had made that day so that there wouldn’t be any losses. They take very good care of their products so that they are able to last as long as possible. In the United States, it should take a unskilled worker roughly 10 minutes to make a dollar, where as in Bangladesh or Zimbabwe, it takes the same person two full days. The Nawsa Mad System was a system in which farmers would be able to pay very little for a water recycling system so they were able to water their crops in the dry months, with captured rain water, and not worry about it evaporating. They ended up finding out that they best way to do this was with and underground cylinder that only cost the farmers about $40, and would pay for itself within the first year. On top of paying for itself, it was also help their incomes grow exponentially. This with an inexpensive drip irrigation system, about $3, would allow the farmers to make much more profit. Another thing that a dollar-a-day citizens need, is a kit to make a 200 square foot home. These homes would cost no more that $100. The most important thing for these people is for them to be able to have access to affordability. There are three things that designers need to focus on in order to design cheap: (1) miniaturization, (2) the pursuit of affordability, and (3) infinite expandability. Essentially, we need fewer designer to design for the few rich, and more designers to design for the abundant poor.
Agriculture in India
The people who will support globalization state that it is a natural, and completely unavoidable process. But when it comes down to the real world, it is truly an unnatural process that will deprive people of their “life-support systems, livelihoods, and lifestyles.” the market competitions have two functions: one is that everything that has to do with life becomes good for a sale, and two that the collapse of nature, culture, and livelihood are due to the ‘rules of competition'. With this push for globalization in more poverty stricken areas of the world, it has made it harder and harder for the small farmers to survive, let alone thrive. With globalization comes higher process which makes it very difficult for the citizens of developing countries to get one of the basic necessities, food. Recent shifts in the thinking also takes away the work and land the peasants desperately need. A major problem is that large companies state that they can make more jobs available by taking over small farms, thats not truly the case, they wind up using machinery to replace the human work force.